One of the questions I often get asked is what types of videos should I be creating for YouTube. 

If you’re looking to create video content to help grow your personal brand, or if you just want to be a YouTuber or a hobbyist and just start creating content, this list of videos will hopefully get you going.

First off is introducing yourself. Create a video that introduces yourself to everybody. Who are you? What do you do? What are your interests? What is this channel going to be about? Create a quick video that talks about that. It doesn’t have to be just one video either. It could be a couple of videos, but they should give everybody an idea of who you are, what you’re interested in, and what they can expect to see on your channel.

Interviews with guests. This is a really popular format. It’s very easy to do. You can even use video conferencing software, like Zoom, to create them. I do these types of interviews all the time, and then I actually take those videos, rip the audio, and create an audio podcast from them. So, you can actually get a few pieces of content from the same video. You can interview people from your company, your industry, or people who are like-minded like you.

Whether you’re really big into Star Wars or gardening or wine, you could have guests on to talk about anything. Those are really easy to create. Like I said, you can use any of the video conferencing software, which are really easy to use to be able to create some good interview content.

Vlogs are another really popular type of video you can create. They’re almost like a video diary, or a little mini-documentary about who you are and what you’re doing. It doesn’t have to be so much about, “Hey, here’s what I ate today,” or anything like that. It gives people a little bit of insight as to what’s going on in your life, or a behind-the-scenes look into the things maybe you’re interested in.

So, say for instance, if you were a photographer, engineer, or a filmmaker, if you want to give people a little behind the scenes look as to what your life is like and what you’re doing, this is a great way to let people in.

Tips, tricks, hacks, how-tos. These are really popular. Always remember first and foremost, that YouTube is a search engine. I can’t tell you how many times I’ve searched for “how to do this” and “how to do that”, and I’m always able to find a video with the answer. If you’re going to create any of these types of videos, just make sure that you include “how to” in the title, so that way they’re easily searchable.

These videos can be about anything. If you know how to fix cars really well, you can create video content on how to replace a tire, how to change your oil, how to refill your radiator tank. If you’re a fisherman and you want to show tips and tricks and hacks and how-to’s on how to put bait on a hook, how to select the right hook for the type of fishing you’re doing, all those types of things are very valuable to people who are interested in that topic.

Expert knowledge. If you consider yourself to be knowledgeable in, or an expert on a particular subject, feel free to create and share videos about that topic. The great thing about YouTube is that it allows us to pass information back and forth to one another and teach each other. I’ve learned so much from people across the internet because I found their videos, just like this one, that share quick tips, top five lists, top three lists, top 10 lists of things that they’re very knowledgeable in, that I have an interest in learning about. Those are very powerful videos and very highly searched as well.

Reviews. Review a book, review a record, review a piece of software or machinery, or a device like this, or a microphone, or a camera, or a light, whatever it is. Review videos are really helpful. When I was in the process of buying my new car a couple of months ago, I used review videos on YouTube to help me choose the right car for me.  I watched a lot of videos on that exact model I was interested in, test-drive videos, and comprehensive reviews. I watched people test-drive it around, and really go through comprehensive reviews of that car.

Then when I finally test drove the car myself, I was already very comfortable in knowing what it could handle, and I wound up purchasing that car. Don’t be afraid to share your reviews and thoughts on something, especially if it’s something that you’re very passionate about. 

My best advice to start creating video content is just to start doing it. If it’s something you want to do, and you really want to push your personal brand out there, do not overthink it. Pick one of these ideas and just go with it, right?

Don’t worry about buying anything fancy at the start. You can start today by using your phone. Just start going, start trying it, and start experimenting. Most of all, have fun doing it, because the most important thing is that you’re having fun. When people see that you’re enjoying yourself and having fun in these videos, that’s the thing that’s really going to engage them the most. 

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