Would you rather have 10,000 followers who scroll past your posts or 1,000 fans who buy from you, tell their friends, and actually show up for what you do? That’s the difference between collecting customers and building a fanbase. And it’s time more businesses figured it out.
How to Build a Fanbase That Buys, Shares, and Stays Read More »
Most business owners think they understand the difference between sales and marketing — until their results flatline. The truth is, sales and marketing serve two completely different purposes. Marketing gets people to notice you. Sales turns that attention into action. When you blend them, you lose both momentum and money.
In this post, we break down what truly separates sales from marketing, why they need each other to work, and how small businesses can align both without spending a fortune. From starting your own networking group to reconnecting with your existing contacts, these simple, budget-friendly strategies will help you market smarter, sell faster, and grow stronger.
The Real Difference Between Sales and Marketing (and Why Mixing Them Costs You Money) Read More »
LinkedIn is a powerful tool for professionals looking to expand their network and reach new audiences. With over 830 million users, it offers a wealth of opportunities for individuals to connect and engage with others in their industry. However, with so many users on the platform, it can be challenging to stand out from the
The Ultimate Guide to LinkedIn: 5 Tips to Stand Out on LinkedIn Read More »
As a creative professional, it’s important to know how to price your services so you can get paid what you’re worth. Many creatives don’t have a clue what their time is worth, so they either undercharge or overcharge for their services. If you’ve ever wondered how to price your services as a creative professional, this
How much should creative professionals charge for creative services? Read More »
Creative professionals often have trouble presenting their creative ideas to clients. It can be hard to get past the excitement of creating and into the business of selling those ideas. But by following these tips, you’ll be more prepared and confident when it’s time to pitch your work.
How to Present Your Creative Work Confidently Read More »
When I decided to leave the creative video agency I created for 20 years, it was one of the scariest and most exciting things in the world to me. I’d made the deliberate decision to leave something I’d given my all to start from scratch, basically beginning again.
Starting Over in Business: What I’ve Learned So Far Read More »
I was a guest host on Sid Meadows, Amazing Entrepreneurs Club Podcast ’10 to Win”. Check out this short audio presentation where I share some information about the importance of having a personal brand
10 to Win: The Importance of a Personal Brand Strategy Read More »
The creative industry is booming! There are more jobs than ever before, and it’s getting harder to stand out from the crowd. If you want to get noticed by your clients in 2022, then this article is for you. We’ll go over 5 ways that will help you make a name for yourself and increase your earning potential.
Creative Professionals: Stand Out in 2022! Read More »
How do you want to be remembered? What do you want people to say about you when your name comes up in a conversation? Do you just want to blend into the background and be forgettable or are you looking for a personal brand that sets you apart from the rest of the world? If
Personal Brand Confidential: How to Stand Out and Build a Name for Yourself Read More »
I recently had the amazing opportunity to be a guest on Tosca DeMatteo’s Talk about Tuesday Instagram LIVE show. We had an absolute blast together and Tosca is truly a kindred spirit and really “get it” when it comes to having a ROCK N’ ROLL Mindset! Key takeaways from this video were: Think it and
Video Interview: Use a Rock and Roll Mindset to Make Shit Happen Read More »
